ROKU APP FOR TARGET

Target asked, "How might we expand our entertainment beyond the sale of DVD's and Blu-rays?" Their answer was through a digital entertainment channel on Roku.

Roku device owners could rent or buy movies and TV shows through a simple and intuitive interface.

Target Ticket tv and movie player app for Roku; UI comp by Joseph Paguirigan.

Role in 2013

  • Senior User Experience Designer

TEAM

  • 1 UX Designer

  • 1 UI Designer

  • 1 Product Manager

  • 1 Roku Developer

What I did

  • While working at Rovi, I designed the app based on the existing functionality of Rovi’s Cinema Now app. Roku provided us with templates to use for consistency in the platform. Worked with the Product Manager & Visual Designer, and developers to produce:

• Requirements Review

• Workflows

• Use Case Screen Flows

• Wireframes, & Functional Specs

• Additional clarifications during development

Outcome

I learned how to design within the constraints of platform templates while working closely with developers during design and engineering. The app passed Roku Certification and successfully launched in September 2013.

It was good while it lasted, but sadly after 2 years a saturated market that included iTunes, Amazon, Google Play, and Walmart's Vudu, ended the service.